Once MS, always MS[1]. I always have a shred of faith that next release their marketing will be more elegant, but every release I'm disappointed. I would pay to read a blog post making a strong case for their naming scheme.
It's been a kind of "eight step forwards, seven back" experience lately.
Surface looks great, but goddamn Microsoft have done some boneheaded stuff.[1]
The same applies to this license. I'm sure it's a truly great feat, but the idea is wrapped in so much silliness it almost makes it entirely ludicrous.
Who's going to buy it? This isn't a product that people are going to stand around talking about. If you're going to buy it, you're going to buy it regardless of the name.
It's anti-marketing. "We know you're too smart to fall for marketing speak, so we'll just tell you what's in the box."
Who comes up with this stuff?!