Who's going to buy it? This isn't a product that people are going to stand around talking about. If you're going to buy it, you're going to buy it regardless of the name.
It's anti-marketing. "We know you're too smart to fall for marketing speak, so we'll just tell you what's in the box."
It's anti-marketing. "We know you're too smart to fall for marketing speak, so we'll just tell you what's in the box."