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Once MS, always MS[1]. I always have a shred of faith that next release their marketing will be more elegant, but every release I'm disappointed. I would pay to read a blog post making a strong case for their naming scheme.

[1] http://www.youtube.com/watch?v=EUXnJraKM3k




It does seem like they're slowly getting better. The marketing I've seen for the tablet (what little there is.. problem #1) makes it look slick.

The "Windows 7 was my idea" series was pretty neat too.


It's been a kind of "eight step forwards, seven back" experience lately.

Surface looks great, but goddamn Microsoft have done some boneheaded stuff.[1]

The same applies to this license. I'm sure it's a truly great feat, but the idea is wrapped in so much silliness it almost makes it entirely ludicrous.

[1]: http://daringfireball.net/linked/2012/08/15/engadget-surface


I'm sure they'd explain to you that their strategic dynamism comes with a lot of synergies.




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