Once MS, always MS[1]. I always have a shred of faith that next release their marketing will be more elegant, but every release I'm disappointed. I would pay to read a blog post making a strong case for their naming scheme.
It's been a kind of "eight step forwards, seven back" experience lately.
Surface looks great, but goddamn Microsoft have done some boneheaded stuff.[1]
The same applies to this license. I'm sure it's a truly great feat, but the idea is wrapped in so much silliness it almost makes it entirely ludicrous.
[1] http://www.youtube.com/watch?v=EUXnJraKM3k