Well it's not my main job, just came my way through working in film. But whether it's a commercial or movie or whatever, you can't help considering narratives from a technical standpoint.
And you're right, it's not the worst commercial ever. But considering teh staekes I thought it was pretty bad, and surprising considering how good MS marketing usually.
I am not a big fan of TV but I have been a creative lead for a commercial series that won a Clio award, for what that's worth.
That's honestly really cool. I wouldn't have expected a lot of advertising people on HN.