The only thing I learned from the commercial was that you could snap a magnetic type keyboard into it and that it came in different colors. Also, I needed to be wearing a suit or be a pissed-off looking schoolgirl to use this device.
The Dell commercials that are running now showing how it's better than an iPad are a model of clarity by comparison. I had absolutely no idea from the breakdancing commercials what the device was capable of.
I am not a big fan of TV but I have been a creative lead for a commercial series that won a Clio award, for what that's worth.
Well it's not my main job, just came my way through working in film. But whether it's a commercial or movie or whatever, you can't help considering narratives from a technical standpoint.
And you're right, it's not the worst commercial ever. But considering teh staekes I thought it was pretty bad, and surprising considering how good MS marketing usually.
The Dell commercials that are running now showing how it's better than an iPad are a model of clarity by comparison. I had absolutely no idea from the breakdancing commercials what the device was capable of.
I am not a big fan of TV but I have been a creative lead for a commercial series that won a Clio award, for what that's worth.