I ran a marketing agency and this is the problem with SEO. No one really knows what works. Sure, we know what works right now, but a new update might completely change that. And worse, you might get penalized because Google decided that what it used to think was great (and worthy of top rankings) is now suddenly not kosher.
You can do that Google tells you (“create great content”) but you still have to get it found. Unlike social media, this isn’t always a space where you can make the content exciting enough that it gets “discovered” through word of mouth. Not a lot of entertaining content pieces for “affordable door repairs seattle”
Leaving this industry has done wonders for my stress levels. There was constant anxiety that you’d wake up one day and find that your rankings have tanked overnight.
You can do that Google tells you (“create great content”) but you still have to get it found. Unlike social media, this isn’t always a space where you can make the content exciting enough that it gets “discovered” through word of mouth. Not a lot of entertaining content pieces for “affordable door repairs seattle”
Leaving this industry has done wonders for my stress levels. There was constant anxiety that you’d wake up one day and find that your rankings have tanked overnight.