The opening of this article had me recalling an old TED talk: "People don't buy what you do, they buy why you do it."
Of course, the author here isn't really selling anything, at least not to the lay man. He's writing niche articles for a niche audience. That is to say, not me.
Of course, the author here isn't really selling anything, at least not to the lay man. He's writing niche articles for a niche audience. That is to say, not me.
https://www.ted.com/talks/simon_sinek_how_great_leaders_insp...