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DHL's 108% increase in conversion on A/B test by using a woman.
(
abtests.com
)
13 points
by
sahillavingia
on May 10, 2011
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3 comments
adamjernst
on May 10, 2011
[–]
Conclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%.
conradboyle
on May 10, 2011
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[–]
Do you know that the sample size was small?
cfinke
on May 10, 2011
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[–]
Unless it did.
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