Protection of investment. The developers have invested time and effort into their IOS software. The developers probably have the full suite of Apple hardware, phone, ipad, mbp, tv and all the software, configs, etc. They love using Apple. They love Apple the brand.
To say bad things about the brand that one has invested so much in actually would cause physical pain. To even consider leaving the brand and dumping such an investment puts many people off. They would rather protect themselves psychologically, and protect their investment. Thus we witness a polite and gracious love letter. It makes psychological sense.
To say bad things about the brand that one has invested so much in actually would cause physical pain. To even consider leaving the brand and dumping such an investment puts many people off. They would rather protect themselves psychologically, and protect their investment. Thus we witness a polite and gracious love letter. It makes psychological sense.