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> To get on that road we need to start getting this tech into consumer land, a beachhead.

But it's been there for years! All of the high-end car manufacturers offer this technology, in their current cars, well-integrated, well-tested, and for less money than what this company charges!

Remember, they're not offering self-driving, they're only offering lane assist and adaptive cruise control.

But the vehicle manufacturers are also working on self-driving, it's not just Google! BMW and Volvo have both committed to having self-driving cars on the roads by 2017.




I'm not sure what the price point is, but I'd pay non-negligible dollars to add this kind of tech to my '99 Accord. I don't even want the full $10k package with "self-driving," just lane assist, warnings, adaptive cruise control, etc. I think many of us would be onboard if someone can work the value proposition so that buying such a kit/package is a better idea than buying a new-ish car.




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