Actually, they seem to be calling TLDs (not just the new ones, and not just gTLDs) "domain endings" and referring to the new ones as "new domain endings".
> Is that what we're supposed to call them?
People that know what "gTLD" means can continue to call them that, but in marketing to people who don't know anything about buying domains and are doing it for the first time -- a significant target of this effort, I suspect -- "domain endings" is clearer and more accessible.
The tie-in with Weebly, Squarespace, Shopify, etc. tells me they're targeting the low end of the market. Freelance photographers, caterers, and people currently selling stuff on Etsy.
If I were targeting that market, I would also prefer "domain endings" over "gTLDs".
bjt, that target market needs to be educated. Call them what they are, and don't make up "silly names" for them. What if they were selling pickup trucks? Would they call it a car that has a place in the back for your stuff?
This, like their experiment at hiding URLs in the browser, smells like an attempt at muddying the concept of "domain".
People need to be educated about this new literacy. Instead, we have the people in the best position to do that education possibly trying to maintain ignorance. sigh
