It's important to distinguish the difference between elegant design and creativity.

Elegant design is often easy to recognize and appreciate. We celebrate its creativity and thought because it "looks right" and "feels familiar."

But true creativity is abrasive, uncomfortable, and many times, divisive. It doesn't often look right or feel familiar, especially when it comes from persons or sources not easily understood.

Which is why it struggles in environments where the goal is to stay focused on the task at hand.