Not sure if you're being sarcastic but just incase.. Exchanges are not banned. They are being regulated with KYC/AML for customers. They also need to register with the telecom authority.
For what I've read around, "financial institutions" only refers to banks. Take into account that all these news are translations from the Chinese source, and to translators and journalists "financial institutions" and "banks" may look interchangeable.
This is what I got from using google translate on the source[0]:
>"Notice" requirement , as the main trading platform Bitcoin Bitcoin Internet sites , should be based on the "PRC Telecommunications Regulations " and " Internet Information Services" , shall be filed in the telecommunications regulatory agencies .
