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Don't just make a price up. Buy Strategy and Tactics of Pricing immediately, it's a relatively short textbook that will teach you what you need to know.

The headline here is that you're not selling to consumers. You are selling to businesses; if you can demonstrate value then you can ask for a generous fraction of it in your price. With some smart segmentation you can divide the market into a few different groups, some of whom are rare but prepared to pay much more, others who are more common but only prepared to pay less.




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