This article reads like an advertisement. You'd think Forbes would spend a little bit more time polishing up those press releases into something that they could at least pretend was journalism.
This is not a Forbes article. Forbes have a blogging platform that anyone can apply to publish on, this article was written by an unpaid contributor. Note "contributor" next to the author name.
The only difference between a staff post and a contributor is that one line by their name. If Forbes didn't want me to associate their name with the content they would have distinguished it better.
Same problem with TED's TEDx conferences. Why do so many brands want to throw away their cachet by stamping their name on random contributors' content?
Because some distributed content generation platforms like YouTube, the Huffington Post, Bleacher Report, and others have proved to be enormously successful and popular, so other content companies have tried to emulate that success?
