All I saw was a lot of bright white, something I try to avoid because it makes my eyes hurt. I kinda annoyed at apple for messing up an interface I really liked, I'm gonna have a hard time recommending it to un-tech savvy friends and family because (in my opinion) all this flatness makes it harder to use...

Up until this point I always recommended the iphone to anyone who just wanted a phone that worked, and didn't want to have to worry about bugs, or confusing UI (even though personally I'm a windows phone guy, I can't recommend the OS because it doesn't yet match the full feature set of iOS or Android).