There is a strategy behind this - Tumblr, now Hulu. She is acquiring content generating properties. Whether it will succeed or not remains to be seen, but kudos to her for trying!
To those who say it has been tried before by other CEOs: Flickr and Delicious generate pictures and bookmarks. Pictures and bookmarks have pathetic monetization rates, compared to articles/blog posts. With Hulu, it gets better - awesome paid subscription rates, along with monetization via advertising.
To those who say it has been tried before by other CEOs: Flickr and Delicious generate pictures and bookmarks. Pictures and bookmarks have pathetic monetization rates, compared to articles/blog posts. With Hulu, it gets better - awesome paid subscription rates, along with monetization via advertising.