It's a hypothetical argument involving a fictional corporation. The numbers are made up.
I think Patrick is saying that, assuming most people are satisfied, it's acceptable and not at all evil if a small minority who signed up for the emails in the first place turn out to be annoyed.
I think Patrick is saying that, assuming most people are satisfied, it's acceptable and not at all evil if a small minority who signed up for the emails in the first place turn out to be annoyed.