In the end, it is still glorified advertising, while IMHO the core purpose of a business is revenue!

Advertising is very important, but securing paying clients does not depends nor requires advertising.

IMHO again - advertising however is a tool for growing, but just one tool among many others

This whole thing must have taken say half a day total - to say whether it was a good or a bad thing for them, you must consider the opportunity cost

And IMHO again, diverting just one mind away from important problems (to fix side issues instead) is a bad idea.

Focus matter the most.