My training list (need a better name for that) gets between 40 and 60% or so per mailing, long term average is 50%.
BCC typically gets about 40% on its "monthly" emails, although those are more like "semi-annually" these days -- didn't even send the Halloween one this year.
Clients' numbers are clients' numbers but, anecdotally, if you could wave a magic wand and get 40% from their lists they are interested in what you are selling and would like to subscribe to your newsletter.
My training list (need a better name for that) gets between 40 and 60% or so per mailing, long term average is 50%.
BCC typically gets about 40% on its "monthly" emails, although those are more like "semi-annually" these days -- didn't even send the Halloween one this year.
Clients' numbers are clients' numbers but, anecdotally, if you could wave a magic wand and get 40% from their lists they are interested in what you are selling and would like to subscribe to your newsletter.