Starbucks has forced other coffee shops (assuming there were any- in many cities they wasn't anything comparable to Starbucks in recent times) out of the picture. Are Starbucks customers faced with an abundance of choice of which coffee shop to visit? Or is Starbucks front and center, the "default choice"?
Maybe things have changed but in the past there were no unsubsidised cellphones available to US customers. Are US consumers wanting a cellphone now having to decide whether to buy a subsidised (locked) or unsubsidised cellphone? Maybe things are changing.
In many other countries the phones are not locked.
Choice.
When someone in the US goes to buy a touchscreen tablet, how much choice of other alternatives will they have?
Starbucks has forced other coffee shops (assuming there were any- in many cities they wasn't anything comparable to Starbucks in recent times) out of the picture. Are Starbucks customers faced with an abundance of choice of which coffee shop to visit? Or is Starbucks front and center, the "default choice"?
Maybe things have changed but in the past there were no unsubsidised cellphones available to US customers. Are US consumers wanting a cellphone now having to decide whether to buy a subsidised (locked) or unsubsidised cellphone? Maybe things are changing.
In many other countries the phones are not locked.
Choice.
When someone in the US goes to buy a touchscreen tablet, how much choice of other alternatives will they have?