I think you are probably safe to assume that. Clearly the guy writing this is coming from one particular side of the argument. I really couldn't care one way or the other - I like my iPhone, but if a Galaxy is going to make you happier go buy it.
However, don't discount the other side of the price argument. For some people price will be an important factor - however, as the iPod showed, it's not necessarily the main consideration for all consumers.
I had a discussion about a year ago with someone from Samsung - "look", he said, "the problem is this: our phones cost basically the same to make as Apple's phones, but the average consumer thinks that the iPhone is worth more than a Galaxy". Samsung would probably quite like to charge as much for a Galaxy S3 as Apple do for an iPhone 4S. In some markets and territories this actually happens.
However, don't discount the other side of the price argument. For some people price will be an important factor - however, as the iPod showed, it's not necessarily the main consideration for all consumers.
I had a discussion about a year ago with someone from Samsung - "look", he said, "the problem is this: our phones cost basically the same to make as Apple's phones, but the average consumer thinks that the iPhone is worth more than a Galaxy". Samsung would probably quite like to charge as much for a Galaxy S3 as Apple do for an iPhone 4S. In some markets and territories this actually happens.