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Not really. Someone launches a hot-new-startup-you-just-have-to-see every 20 minutes. The time I have spare to devote to looking at new things is super limited, so, much like with that old adage that "first impressions count", I start to filter things based on what are, in many cases, trivialities.

In this case, though, I don't feel that it's entirely trivial. Quality is something that happens top to bottom, I believe. Think about Apple -- while I dislike a lot of things they do as far as the walled garden goes -- I feel that they have a quality experience through and through. Every step along the way -- visiting the store, buying a product, even the packaging is well done.

When you have 30 seconds to make an impression on the people that might make or break your future, "that startup that littered a bunch of cars with dead trees and didn't even get someone to proofread" is not the kind of impression I'd want to be making.




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