I think you'll agree that short URLs and names are hard to come by, and will be more so over time. Plus, the push for short names is getting out of control. I'm sorry, but a name like xzb.ly is retarded, whereas GoodCompanyName.com isn't.
Most of the time when I hear about an app, I'm at my computer. So I type in the full URL to get to that link or go to the App Store's slow search. Half the time there's several search result, and I'm fighting with iPhone's spell checker if it's a cutesy name or have to remember the company's naming scheme. (For example, I searched for "Flight Track" instead of "FlightTrack" and received tons of incorrect results.)
Another good use: connecting the physical world with digital when it's not practical to set up a short URL (think a church having a silent auction, with in-depth descriptions listed on the website)
Most of the time when I hear about an app, I'm at my computer. So I type in the full URL to get to that link or go to the App Store's slow search. Half the time there's several search result, and I'm fighting with iPhone's spell checker if it's a cutesy name or have to remember the company's naming scheme. (For example, I searched for "Flight Track" instead of "FlightTrack" and received tons of incorrect results.)
Another good use: connecting the physical world with digital when it's not practical to set up a short URL (think a church having a silent auction, with in-depth descriptions listed on the website)