There is a difference between identifying with the things you buy, and the things you buy being your identity.
Identifying with Apple because you like x,y,z of their vision/products/services, etc. is one thing. The value of Apple as a public company having an effect on your identity is a completely different monster I think.
I wish I could put it into words why it feels so wrong, but hopefully somebody else here can explain the difference.
Identifying with Apple because you like x,y,z of their vision/products/services, etc. is one thing. The value of Apple as a public company having an effect on your identity is a completely different monster I think.
I wish I could put it into words why it feels so wrong, but hopefully somebody else here can explain the difference.