But the most important factor that is considered during the IPO dog and pony show is projected growth. Nascent companies need at least double digit growth, preferably triple digit. And every quarter, when public companies announce their earnings, year-over-year, the stock price is impacted as much by revenue growth as it is by earnings/share. Ignoring high-frequency trades, the two main philosophies of trading on public exchanges are value investing (Warren Buffet) and growth investing. Facebook caused Facebook's problems in hopes of maximizing its IPO.