Facebook is a cash machine. $62 billion net profit, from ads. Anything with that much revenue will attract fraud. Facebook will likely present themselves as victims, taken advantage of by organized criminals.
Sure, but prior to FB style ads, newspaper humans reviewed the ads prior to publishing them in the newspaper. They did things that didn't scale.
FB, Google, YouTube, and other ad markets don't give a crap about any of that, and print money by not giving a crap. Most of the those newspapers are out of business now, and/or were bought by special interests. This appears to me to be a clear net loss for humanity.
