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I think the reasons are:

1. Interests: We are interested in certain categories(for instance finance and sport), but if you subscribe to a news organisation (say New York Times), you get the whole caboodle, but only their version of finance and sport.

What many people prefer is to have multiple sources of finance and sport, but that means that they need to subscribe to various news outlets to get it.

2. Short: We want the the short and easy digestible version (preferable video, but if you insists audio).

3. Sweet: And don't make me think.




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