> This is speculation: for younger people, apps are the web
I don’t think age is the driver. For most people, for the last decade, all software in their phone has come from the App Store. Everybody is trained to check there first. Even if you think to google it first, you’re just going to get App Store link in the top results. Company’s own site might be at the top and you’ll instinctively look for the ‘get on App Store’ badge when you click through.
Some small number of android power users are the only people that really know that downloading an app from not the App Store is possible.
I don’t think age is the driver. For most people, for the last decade, all software in their phone has come from the App Store. Everybody is trained to check there first. Even if you think to google it first, you’re just going to get App Store link in the top results. Company’s own site might be at the top and you’ll instinctively look for the ‘get on App Store’ badge when you click through.
Some small number of android power users are the only people that really know that downloading an app from not the App Store is possible.