Both Apple and Microsoft are already trillion dollar companies. Why do they get so much greedy to get even more money with ads? This also ends up giving a very bad user experience to their billions of customers, pretty much the entire planet. Why would their board members even consider or approve these kinds of despicable practices? are they doing this to earn even more compensation on top of their already high compensation? I am just pissed off with this extremely bigger companies trying to get even richer with all these dirty strategies.
Unfortunately, investors in publicly-traded companies don't reward size, they reward GROWTH. And apparently, placing ads in a space with lots of eyeballs and no existing ads looks like tempting low-hanging fruit to every organization sooner or later.