Very true, but they can get away with tricks like throttling and caps for illegitimate activities. There will always be some pirates no matter what, but most people are way too busy to concern themselves with jumping through all the hoops. It doesn't matter if the pirate would have given you $10 for content when you made $30 off the person who didn't pirate your content.

I do agree that the time will eventually come, but it is wholly up to the consumers. So long as we continue to fund the TV infrastructure in a big way, there is no incentive for the business to change.