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He's hoping to coin a phrase like "tipping point" and turn it into a best-seller.

(I don't like it, either, but it does make sense from a marketing perspective)




Withitness is actually a standard term in the research it was coined by educational theorist Jacob Kounin in 1970.


really? I will assume so as I am too lazy to google this time of the morning. In that case I take it all back !


Yes I could see how someone might try to do that. I need to coin something - any ideas?




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