What's wrong with profit and wanting to maximize it?
Profit is now a dirty word somehow, the idea being that it's a perverse incentive. I don't believe that's true. Profit is the one incentive businesses have that's candid and the least perverse. All other incentives lead to concentrating power without being beholden to the free market, via monopoly, regulations, etc.
The most ethically defensible LLM-related work right now is done by Meta/Facebook, because their work is more open to scrutiny. And the non-profit AI doomers are against developing LLMs in the open. Don't you find it curious?
The problem is moreso trying to maximize profit after claiming to be a nonprofit. Profit can be a good driving force but it is not perfect. We have nonprofits for a reason, and it is shameful to take advantage of this if you are not functionally a nonprofit. There would be nothing wrong with OpenAI trying to maximize profits if they were a typical company.
There's nothing wrong with running a perfectly good car wash, but you shouldn't be shocked if people are mad when you advertise it as an all you can eat buffet and they come out soaked and hungry.