You can tell a lot about a company's priorities by how they make most of their money, and if you do that you see that Google is an Advertising/surveillance company disguised as a tech company, while Microsoft is a professional/enterprise services company disguised as a tech company.
Obviously this isn't perfect because both Google and Microsoft are giant diversified companies with lots of revenue streams, but I think you can roughly understand the way they will behave by looking at them through this lens.
This is why Google sinks resources into Android, but retires projects like their domain registrar: because android is an excellent advertising/surveillance platform: they can not only serve ads using Android, they can collect surveillance info on users to sell better ads.
Conversely, Microsoft invests resources where they do because they want to make the Windows/Office useful for professionals at work. They are sinking billions into OpenAI so that they can develop their Office Copilot to make their Office/Windows platform more appealing to C-Suites writing emails and memos in Outlook and Word
Obviously this isn't perfect because both Google and Microsoft are giant diversified companies with lots of revenue streams, but I think you can roughly understand the way they will behave by looking at them through this lens.
This is why Google sinks resources into Android, but retires projects like their domain registrar: because android is an excellent advertising/surveillance platform: they can not only serve ads using Android, they can collect surveillance info on users to sell better ads.
Conversely, Microsoft invests resources where they do because they want to make the Windows/Office useful for professionals at work. They are sinking billions into OpenAI so that they can develop their Office Copilot to make their Office/Windows platform more appealing to C-Suites writing emails and memos in Outlook and Word