People always mention "marketing" as a reason for Discord's success, and I always wonder what they mean. It's a poster child of adoption through word-of-mouth, I don't know if they've engaged seriously with advertising. I'm serious, you have absolutely no clue what the average user values and how your suggestions don't meet that while discord does. Discord may go the way of the dodo due to enshittification but the successor will be another option that actually adresses most users needs, not IRC (which I'm sure will still be around: gopher's still around, people are still tinkering with 9600 baud modems and the like, a tech like that will never completely die but it's also delusional to expect that it's not mainstream just because the alternative has better marketing)