I really think the main advantage of airships is the space - you can have "wide open spaces" because there's no real cost to lifting more "air".

I also think we need to seriously consider using hydrogen again, Hindenburg notwithstanding.

And you can display ads on them.

There is a French company called Flying Whales doing some pretty interesting stuff in Airships: https://www.youtube.com/watch?v=h0hpcpnWAsQ

There was also CargoLifter [1]. Their hangar is now an indoor tropical resort.

[1] https://en.m.wikipedia.org/wiki/CargoLifter