There's a strange pattern of posts where commenters suggest an affiliate would be negatively impacted by a sudden uptick in referred customers successfully completing a sale.
In what bizarro world is this a problem?
If the customer acquisition cost (%) becomes higher than the vendor would like to continue paying, they will lower the commission they offer.
Vendors that pay affiliate fees do so willingly. They do this because all traffic comes from somewhere, and it is seldom free. If Amazon only has to pay one-referral for a completed sale vs. 100 click throughs required to complete the same sale, they're happy. If not, they'll down-correct their referral amount offered.
In what bizarro world is this a problem?
If the customer acquisition cost (%) becomes higher than the vendor would like to continue paying, they will lower the commission they offer.
Vendors that pay affiliate fees do so willingly. They do this because all traffic comes from somewhere, and it is seldom free. If Amazon only has to pay one-referral for a completed sale vs. 100 click throughs required to complete the same sale, they're happy. If not, they'll down-correct their referral amount offered.