People need to stop representing Steve Jobs like some kind of visionary. He was an asshole who stole Wozniaks talents and money. Pretty sure once he saw the money coming in from ads, he'd be the first one to do it (in fact iCloud came around when he was around so likely he signed off on it). With our without Steve Apple is already doing this, many things Apple did that are shitty are being copied in the industry, including this ad; a direct borrow of the "buy iCloud ad" "buy AppleTV" "buy Apple Fitness" (etc) we've all seen.