I'm quite intrigued by the design choices made on the website. It's obviously a product for businesses, but the whole website feels almost cartoony and like it's aimed at teens, maybe it's the (almost excessive) use of emoji? Not really a criticism, just my particular feeling whilst browsing, YMMV.
Tbh I find even "hard" engineering easier (certainly more comfortable) than "easy" marketing because there is a correct, verifiable and testable answer.
Thanks for the feedback. For every 1 person like you who tells us there are 500 probably who just silently are turned off
> I wouldn’t take too much stock in one guys opinion from HN.
100% this!
It could be that there are 500 other viewers being turned off silently, but conversely there could be 500 viewers who find it all appealing.
> Test your design and see if it works.
How would you go about doing this? A redesign and show it to a sub-set of users and see if there is any measurable difference in conversion? This is one of the hard things I struggle with, and seems OP too, is how to actually measure stuff that doesn't have a (single) "correct" answer, such as marketing choices.
Both helped me a lot as an engineer needing to do design. They are strong individually but I found them to be a powerful compliment to one another when read side by side.
To learn usability testing you'll probably want to jump straight to "Rocket Surgery Made Easy", by the same author of "Don't make me think"
Steve Krug is a former colleague and brilliant guy, but at this stage learning how to test and hear from your users in practice is time 10x better spent than just learning the theory.
I feel with you, I love coding/creating stuff, everything that is rational and does not have room for interpretation if it is wrong or right, but marketing/design and all that is absolutely something I don't want to do and wish it wasn't a necessity for many things.
But I agree with richard and for me it is especially the logo. It feels to me like a logo an alibaba vendor that sells light bulbs would have. I don't know where this specific description came from, but it just feels cheap.
I read that as a signal that I can easily sign up, test the product, find out the price and pay without having to talk to sales. Although here that seems to be false!
It’s the hand sign of “Spock” in Star Trek.
The red point in the middle also stands for recording, and the green line + the red point stands for “happy person / user”
Does it transcribes the video with timestamps (probably using Whisper), uses GPT to highlight/summarize the most relevant parts, cuts and speeds up the video based on timestamps that correspond to highlighted parts, generates summary by GPT and generates a voiceover?
But for software we can do better. Your reps install a browser extension, which records events on your app's domain. So we can be ultra precise about timestamps.
Then we speed up the visuals to match pre supplied audio content (either AI or real voiceover).
E.g. if you're on app.example.com/stats for 4 minutes, we can speed those visuals up to match a pre recorded explanation.
We also add highlights, which lets us circle/zoom in on specific things automatically.
Totally hijacking this cool product to say something else I wish AI would do for us: better highlight reels for sports games.
Sure, the news can give us the 30-second version that has all the goals (or touchdowns or whatever), but I'd love an AI to edit a 90 minute game into a 15 minute game. Or 10 minute or 20 minute, or whatever the viewer has time for.
It would keep all the goals, of course, but also keep all the near misses and moments of tension and uncertainty, making it feel like a full game in a smaller time.
The landing page for this is great, super clear calls to action, links to examples front and center, bullshit salesy stuff (which is necessary for many viewers, no shade) is below the fold where I can ignore it.
The only real question for me is how hard is the “initial setup”. Could you make a demotime of that process maybe?
If you just want timelapses (e.g. every time you show yourapp.com/stats we speed up that footage to match some pre-recorded audio) then that's very fast.
Highlights (where the app will circle specific elements on screen) are a bit harder.
But we set it up for you and then give you 40 demos to evaluate how it helps conversion. So if you just let us do the setup it's pretty easy.
Quite a liberal usage of the word algorithm in your title there… very click-baity of you.
Aside from that, I looked at the examples and I’m not very impressed tbh, is the sped up video and the awkwardly skewed screenshot supposed to be it? I ain’t no marketing or design guy but this doesn’t look that interesting.
On a related note, does anyone know of any algorithms that will automatically edit out non-words, stammering, etc.? When I make audiobooks and such, the editing out of mistakes and other sounds is the majority of my work.
I know it's not AI, but I've seen people discuss their workflow for this before. I'd do some googling! I feel like maybe it was mentioned a few years ago on the cortex podcast?
Weird question: are there any popular software (B2B) where this algorithm would struggle, or scenarios where a highlight-reel edit would be particularly challenging?
