It has a slick interface and has a "rightsized" feature-set, not too many, not too few. Just enough to be productive without overwhelming you with options.
I've installed android application and it showed around $2-3 per month for subscription. But I'm pretty sure it should be different in another country or for web.
I use concepts on an ipad pro for drawing and i bought the subscription for a few dollars.
I prefer it over other drawing apps for ipad because it's vector based.
Kinopio has a little more... personality, but I use an infinite canvas app called Concepts when brainstorming for work or play.
https://concepts.app/