> In the case of RFPs, think of it like you’re buying a logo. You want this nice logo on your website, in case studies, in press releases and in CEO powerpoint decks. What is this logo worth to you?
This is actually the opposite of true for big companies. Some companies let you use their logo, but most enterprise agreements will prohibit this explicitly. If you see a logo on a website, unless it’s associated with a formal case study or testimonial, it’s probably just an indicator that one person on the domain signed up at one point. If the logo later is removed and replaced with a different company, it’s usually because they’ve signed a contract or been C&D’d and can’t show it anymore.
This is actually the opposite of true for big companies. Some companies let you use their logo, but most enterprise agreements will prohibit this explicitly. If you see a logo on a website, unless it’s associated with a formal case study or testimonial, it’s probably just an indicator that one person on the domain signed up at one point. If the logo later is removed and replaced with a different company, it’s usually because they’ve signed a contract or been C&D’d and can’t show it anymore.