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I've read a few years ago an estimate revenue at $180/user/year in the US. Rest of the world was lower.

Many here would pay $5/mo, but probably only a handful would pay $180/year.

Now imagine the hundreds of millions they serve. Safe to say most wouldn't pay even $1/year.

Also, if Google loses even 10% or 20% of their audience, the overall value lost will probably higher due to network effects.




While search funds most of Google, most employees at Google don't work on search. A small proportion of Google's revenue would be plenty for good quality search.




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