In terms of publicizing it, I used to see adds for the Air Force Cyber Command on Hulu. It showed pictures of guys in fatigues doing simple things on Windows in cubicles. It didn't look terribly exciting, though they did have red rotating alarm lights in the ceiling at their office.

I think they are putting some effort into it, and they did know what audience to advertise to. You can find a few commercials on YouTube, but I couldn't find the one I saw.