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He also mentioned the material itself is much more expensive.



I mean apart from BOM / COGS. Because CapEx shouldn't be really a problem when capital is as cheap as today's. And it offer a lot of other benefits, higher quality, better finishing etc.

It seems to be on paper, if you are working on a small item, with a target market of non-bottom quality product where you have a chance to charge a premium, this seems to be a no-brainer.




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