That's the reason why so few people buy pickups in Europe. Vans are better in many ways (you can transport 9 people; get more cargo, especially when you remove seats; better weather resistance, you can use it a storage when you live in a flat, better for transporting a dog)

"VW Transporter is not sold in the US market because it is classed as a light truck, accruing the 25% chicken tax on importation." - US is missing out on these.