My company provided sales data from stores to a specific team on google that compares it to users who’d been advertised to. This team didn’t want my company to influence results, and didn’t want YouTube to influence results.
More complicated since there are multiple device graphs/etc in play, but effectively tens/hundreds of millions of dollars at play and no one trusted anyone. The largest thing at risk was YouTube’s ad revenue.
More complicated since there are multiple device graphs/etc in play, but effectively tens/hundreds of millions of dollars at play and no one trusted anyone. The largest thing at risk was YouTube’s ad revenue.