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For research we made ads which were grey, flat field, and basically said "please don't click on me" and we got astronomical numbers of clicks sometimes. Hmm...



But... reverse psychology works? Wouldn't people be curious what's behind the "curtain"?


A better test ad would be something that looks like an obscure website failure/error message, like "404 Ad Not Found 18afe4481".

Or even just a copy of the placeholder image $POPULAR_BROWSER uses when an <img> link is broken.


Yea, there's some of that.




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