>> First, to say Design is sport is stupid beyond comprehension
Agree to disagree (without calling it stupid beyond comprehension). Design is so much more than final UI. It's the whole experience, how it works and how it's distributed. And that involves a lot of stakeholders, not just one designer.
So why buy Herman Miller design, or Ive design. Implementation can include lot of stakeholders, and again this is not sport in any meaning. Definition of sport: An activity involving physical exertion and skill that is governed by a set of rules or customs and often undertaken competitively.
Agree to disagree (without calling it stupid beyond comprehension). Design is so much more than final UI. It's the whole experience, how it works and how it's distributed. And that involves a lot of stakeholders, not just one designer.