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I have only seen this concept on HN and not elsewhere. Can you explain what you mean? What about CA “didn’t appear to work”? I went researching just now and didn’t find anything online to back up that vague opinion, so what exactly do you mean?

There is certainly no way to know to what extent CA content changed voter patterns and actions. I don’t understand how you could be so confident you are right.




Some people (largely on the left) like to treat Cambridge Analytica as a dark boogey-man that broke politics.

This is partly true, however, a lot of hysteria around it is based off taking CA's marketing copy at face value.

The Cruz campaign (IIRC) fired them because they were useless.


However, if CA is capable of delivering one should view them as more than “just“ a business... Perhaps CA’s owners found more value in not helping Cruz win?




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