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The lesson learned (and I'm sorry if you had to read between the lines a bit) is that Techcrunch and the other major outlets aren't the only course for marketing your product. I could have busted my ass making putting together everything I'd need to make Arrington raise an eyebrow, or I could focus on trying to get the word out in locations where I was more likely to get conversions. I chose the latter.

To be honest "There’s no glamorous future for Mailmanagr, as well." pretty much sums up this article. It may be a good product, but its aim is not to be a high growth start-up and technically its just a component to an existing app.

Yes, it is just a component to an existing app, but it's a component that customers seem to want, and that the original app's developer didn't seem interested in building (but who can ever tell with 37signals).




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